Sans Normal Segay 3 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, app design, signage, packaging, education, friendly, casual, clean, approachable, modern, approachability, clarity, everyday text, friendly branding, screen readability, rounded, soft terminals, monoline, open apertures, airy spacing.
A rounded sans with monoline strokes and softly blunted terminals throughout. Curves are smooth and slightly squarish at the corners, giving letters a gentle, engineered feel rather than a geometric-perfect one. Counters are open and generous (notably in forms like C, e, and s), and joins stay simple with minimal stroke modulation. The overall rhythm is tidy and consistent, with compact caps and straightforward figures that keep a calm, even texture in running text.
Well-suited to interfaces, product labeling, and wayfinding where a personable, non-intimidating voice helps. The open forms and even stroke color also make it a good fit for short-to-medium passages in marketing copy, onboarding text, and educational materials that benefit from a friendly, clear presentation.
The tone is warm and informal without becoming playful or quirky. Rounded endings and open shapes make it feel welcoming and easygoing, while the controlled construction keeps it contemporary and reliable. It reads as friendly UI/brand typography rather than editorial or technical.
The design appears intended to provide a modern sans that prioritizes approachability and clarity through rounded terminals, open counters, and a steady monoline build. It aims for a balanced, everyday voice that stays clean in continuous text while still feeling human and inviting.
Distinctive details include a single-story lowercase a, a looped descender on g, and generally softened diagonals (seen in K, V, W, X, and Y). Numerals follow the same rounded, monoline logic and sit comfortably alongside the letters, maintaining a cohesive texture in mixed alphanumeric settings.