Sans Normal Okraf 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Rebrand' and 'Texta Pro' by Latinotype and 'Aalto Sans' by Los Andes (names referenced only for comparison).
Keywords: headlines, posters, branding, ui labels, signage, modern, friendly, confident, clean, efficient, clarity, modernization, impact, utility, geometric, rounded, sturdy, high legibility, even rhythm.
A sturdy sans with geometric construction and broad, open counters. Strokes are consistently heavy with minimal modulation, producing a compact, high-ink silhouette and strong color on the page. Curves are smooth and circular, while joins and terminals stay clean and largely straight-cut, giving a crisp, contemporary finish. Proportions feel slightly expanded with generous internal space, supporting clear letter shapes and a steady horizontal rhythm in text.
It performs well in display settings where strong typographic color and quick recognition are needed, such as headlines, posters, and brand wordmarks. The open counters and even rhythm also suit short UI labels, navigation, and wayfinding applications where clarity at varied sizes is important.
The overall tone is modern and approachable, pairing a friendly roundness with a confident, no-nonsense presence. Its weight and simple geometry communicate clarity and directness, making it feel contemporary and dependable rather than ornate or expressive.
The design appears intended as a contemporary, geometric workhorse that prioritizes bold clarity and straightforward readability. Its consistent stroke behavior and round structure suggest a focus on versatile, modern communication across print and screen.
Uppercase forms read particularly stable and signage-like, while lowercase maintains clear differentiation between similar shapes through open apertures and distinct bowls. Numerals appear constructed with the same circular logic, with ample counters that help them stay readable at a glance.