Sans Normal Nugiv 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Matt' by Fontfabric, 'Pluto Sans' by HVD Fonts, 'Malva' by Harbor Type, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, confident, modern, high impact, approachability, modern display, brand presence, rounded, compact, blunt, soft-cornered, geometric.
A heavy, rounded sans with broad proportions and an even, monoline stroke. Forms are built from generous curves and straight segments with softened joins, creating a smooth, chunky silhouette. Counters are relatively small for the weight, and terminals read blunt and clean rather than tapered. Overall spacing and rhythm favor big, simple shapes that stay legible and stable at large sizes.
Best suited for headlines and short display text where its weight and rounded construction can read clearly and carry personality. It works well for branding systems that need a friendly, bold presence, as well as posters, packaging, and large-format signage where a compact, high-impact texture is desirable.
The tone is upbeat and approachable, with a bold friendliness that feels contemporary and informal. Its rounded geometry gives it a soft, welcoming voice, while the strong massing keeps it assertive and attention-grabbing.
The design appears intended to deliver maximum impact with a friendly, geometric voice—prioritizing bold silhouettes, simple construction, and smooth curves for modern display use.
The numerals follow the same chunky, rounded construction, keeping a consistent color in headlines. The face maintains a solid, poster-like texture in paragraphs of display copy, with curves (C, O, S, 8) carrying much of the personality.