Sans Normal Adruh 1 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, ui, headlines, posters, signage, modern, clean, technical, efficient, neutral, emphasis, clarity, contemporary tone, streamlined reading, oblique, geometric, crisp, open counters, angled terminals.
A slanted sans with clean, low-modulation strokes and a predominantly geometric construction. Curves are smooth and fairly circular, while joins and terminals are cut with sharp, angled endings that keep the texture crisp. Proportions feel straightforward and utilitarian, with open counters and generous interior space that maintain clarity in mixed-case text. The rhythm is even and consistent, producing a tidy, streamlined color on the page.
Well-suited for contemporary branding systems, interface and product typography, and promotional headlines where a clean italic voice is useful. It can also work for signage and packaging where quick recognition and a modern tone are priorities.
The overall tone is modern and practical, leaning toward a contemporary, technical feel rather than expressive or decorative. Its slant adds motion and emphasis without becoming calligraphic, giving it an energetic but controlled voice.
The design appears intended as a straightforward, contemporary italic sans that balances geometric smoothness with crisp, angled finishing. It aims to provide emphasis and forward motion while staying neutral and highly legible.
The numerals match the same oblique, geometric approach, with clear forms and simple stroke logic. Capitals and lowercase share consistent curvature and terminal treatment, creating a cohesive set that reads confidently in both short labels and longer lines.