Sans Normal Obrag 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Applied Sans' by Monotype, 'LFT Etica' by TypeTogether, 'Artico' by cretype, and 'Museo Sans Display' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, modern, friendly, sporty, punchy, attention grabbing, strong branding, friendly impact, display clarity, rounded, blocky, sturdy, compact, high impact.
This is a heavy, rounded sans with broad proportions and compact counters. Curves are smooth and circular, while terminals are clean and blunt, producing a solid, poster-ready texture. Stroke joins are simplified and sturdy, and the overall rhythm is even despite noticeable per-glyph width differences (e.g., wide rounds vs. narrower verticals). Numerals match the letterforms in weight and fullness, with large bowls and minimal interior space for a dense, confident silhouette.
Best suited to short, high-impact settings like headlines, posters, retail signage, and bold brand marks where weight and presence are assets. It also works well for packaging and promotional graphics that need a sturdy, modern sans; for longer reading, larger sizes and generous spacing will help preserve legibility.
The tone is direct and energetic, with a friendly softness coming from the rounded shapes. It feels contemporary and utilitarian, leaning toward bold, attention-getting messaging rather than refinement or delicacy.
The design appears intended to deliver maximum visual impact with rounded, approachable geometry—prioritizing bold silhouettes, quick recognition, and a contemporary, no-nonsense feel for display typography.
At text sizes, the dense counters and thick joins can reduce internal clarity, but the strong silhouettes keep words recognizable. The lowercase shows a simple, single-storey construction where applicable, reinforcing an informal, approachable voice.