Sans Normal Lomit 8 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, confident, modern, playful, impact, speed, display, emphasis, attention, oblique, rounded, blocky, compact, punchy.
A heavy, oblique sans with broad proportions and rounded, swollen curves. Strokes are uniformly thick with minimal modulation, producing a dense, graphic silhouette and strong color on the page. Counters tend to be tight and circular, terminals are mostly blunt or softly rounded, and joins are robust, giving letters a compact, muscular feel. The italic angle is pronounced and consistent across caps, lowercase, and figures, with simple, geometric construction throughout.
Best suited for headlines, posters, and brand moments that need immediate impact, especially in sports, entertainment, or promotional contexts. The strong weight and oblique rhythm also work well for packaging callouts, signage, and short, emphatic UI labels where bold emphasis is desired. For longer reading, it will generally perform better at larger sizes with comfortable spacing.
The overall tone is bold and kinetic, with a forward-leaning stance that reads as active and assertive. Its chunky forms add a friendly, slightly playful character while still feeling contemporary and no-nonsense. The weight and slant together suggest motion and impact, making the voice feel energetic rather than delicate.
The type appears designed to deliver maximum punch with a modern, geometric voice—combining an aggressive forward slant with rounded, approachable shapes. Its construction prioritizes clarity of silhouette and visual momentum, aiming for attention-grabbing display typography that feels contemporary and energetic.
The design favors strong silhouettes over fine internal detail, which helps at display sizes but can make small-size text feel dense due to the tight counters and heavy joins. Uppercase forms are especially sturdy and billboard-like, while the lowercase keeps a simple, rounded rhythm that maintains the same forceful presence. Numerals match the letterforms with similarly compact bowls and consistent slant.