Sans Normal Lorey 3 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Normaliq' by Differentialtype, 'FF Nort' by FontFont, 'Moveo Sans' by Green Type, 'Core Sans A' by S-Core, 'Scatio' by Wahyu and Sani Co., and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, punchy, energetic, confident, modern, impact, motion, branding, emphasis, display, slanted, rounded, compact, smooth, sturdy.
A heavy, right-leaning sans with rounded, oval-based construction and smooth, low-modulation strokes. The design uses broad, slightly compressed counters and soft corners, with a consistent forward slant that creates continuous momentum across words. Proportions favor a tall lowercase with short ascenders and descenders, and the overall rhythm is tight and compact, keeping texture dense and dark in paragraphs. Numerals follow the same robust, rounded logic, maintaining strong presence and even color.
Best suited for display contexts where a strong, energetic voice is needed—headlines, posters, promotional graphics, and brand marks with a sporty or action-oriented tone. It can also work for short product messaging on packaging or social graphics where dense, high-contrast-to-background text is desirable.
The overall tone is assertive and athletic, with a forward-driving stance that reads as active and contemporary. Its bold, rounded shapes feel friendly rather than sharp, making it energetic and approachable at the same time. The italic angle reinforces a sense of motion suited to dynamic, attention-grabbing messaging.
The design appears intended as a high-impact italic sans that combines bold advertising strength with rounded, friendly geometry. Its compact proportions and continuous slant suggest a focus on speed, emphasis, and immediate visual recognition in branding and display typography.
The letterforms emphasize solid silhouettes and stable curves, producing strong legibility at larger sizes and high-impact settings. Spacing appears tuned for a packed, headline-like texture, where the dense weight and slant work together as a graphic element.