Sans Superellipse Holup 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Mercurial' by Grype, 'Hackman' by The Northern Block, and 'Obvia Wide' by Typefolio (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, playful, modern, sporty, impact, approachability, modern clarity, brand presence, soft corners, sturdy, blocky, geometric, high impact.
A heavy, soft-cornered sans with rounded-rectangle construction and broad, even strokes. Curves are squared off into superelliptical bowls, producing wide counters and a compact, blocky silhouette. Terminals are blunt and rounded rather than tapered, and joins stay clean and sturdy, giving the letters a consistent, engineered rhythm. Lowercase forms are simple and single-storey where expected, with roomy spacing in the counters and a strong, stable baseline presence; numerals follow the same rounded-rect geometry for a cohesive texture in text.
Best suited to attention-grabbing display use such as headlines, identity wordmarks, posters, packaging, and short, high-impact copy where its strong silhouette can carry the message. It can also work for signage and UI labels when a friendly, chunky presence is desired and generous space is available.
The overall tone is bold and approachable: friendly curves paired with substantial weight create a confident, upbeat voice. Its squared-round geometry reads contemporary and slightly playful, suggesting energy and clarity rather than delicacy or formality.
The design appears intended to combine maximum impact with approachability, using superelliptical rounding to soften a blocky, geometric skeleton. The goal is clear, modern legibility and a distinctive, contemporary texture that feels solid and upbeat.
In paragraph settings the color is very dark and uniform, with minimal internal modulation; the rounded corners help prevent the mass from feeling harsh. The wide, squared bowls and apertures keep forms recognizable at large sizes, while the blunt finishing details emphasize a sturdy, utilitarian character.