Sans Normal Lurom 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'HD Node' and 'HD Node Sans' by HyperDeluxe, 'Ava Grand' by Matt Chansky, 'NeoGram' by The Northern Block, 'Kommon Grotesk' by TypeK, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, punchy, confident, energetic, modern, attention grabbing, dynamic emphasis, bold branding, display clarity, rounded, compact counters, soft corners, slanted, blocky.
A heavy, slanted sans with broad proportions and smooth, rounded geometry. Strokes are thick and consistent, with softened joins and terminals that keep the silhouettes friendly despite the mass. Counters are compact and tightly shaped, giving letters a dense, high-impact texture; curves tend toward oval forms, and diagonals are strongly emphasized. The numerals match the letters in weight and angle, with sturdy, simplified forms designed for quick recognition at larger sizes.
This font is best suited to headlines and display settings where impact matters—posters, campaign graphics, social media ads, and bold packaging. It can also work well for sporty or promotional branding elements, short taglines, and large-format signage where the dense forms stay legible and expressive.
The overall tone feels bold and energetic, with a sporty, forward-leaning momentum. Its rounded construction adds approachability, while the dense weight and wide stance project confidence and immediacy, making it feel promotional and attention-driven.
The design appears intended to deliver maximum visual punch with a fast, energetic slant and rounded, contemporary shapes. It prioritizes strong word shapes and high contrast against the page through dense strokes and compact counters, aiming for assertive display use rather than quiet, extended reading.
Spacing and internal whitespace read intentionally tight, producing a compact rhythm in words. The slant is pronounced enough to read as dynamic rather than merely oblique, and the design maintains consistent heft across curves and diagonals for a uniform, poster-ready color.