Sans Normal Pamap 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra and 'FF Infra' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, punchy, modern, playful, approachable, impact, approachability, display clarity, brand voice, rounded, blunt, soft corners, chunky, compact counters.
A heavy, rounded sans with broad proportions and a compact internal whitespace. Strokes terminate with blunt, softly curved corners rather than sharp cuts, giving the shapes a molded, cushiony feel. Counters are generally small and circular-to-oval, and the curves are smooth and consistent across letters and numerals. The lowercase uses single-storey forms (notably a and g), with short ascenders/descenders and sturdy, simplified construction that keeps the texture dense and even in setting.
This face is well-suited to short, high-impact copy such as headlines, hero text, posters, and signage, where its rounded mass and broad proportions can carry from a distance. It also fits branding and packaging that wants an approachable, contemporary feel, and works nicely for display-size UI moments like banners, tiles, and badges.
The overall tone is friendly and confident, with an assertive, poster-like presence that still feels welcoming. Its rounded geometry and soft corners read as playful and contemporary rather than technical or formal, making text feel bold and upbeat.
The design appears intended to deliver maximum impact with a friendly, rounded voice—prioritizing bold silhouette, simple letterforms, and consistent curves to stay legible and charismatic in display contexts.
The density created by the small counters and thick joins means the font performs best when given a bit of breathing room; at tighter settings the interior spaces can visually close up. Numerals follow the same rounded, weighty logic, producing a cohesive voice for mixed text and number-heavy layouts.