Sans Normal Likiw 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Milo' by FontFont, 'Akagi Pro' by Positype, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, punchy, friendly, playful, contemporary, impact, momentum, approachability, modernity, display legibility, rounded, slanted, blocky, compact, soft terminals.
A heavy, slanted sans with broad, rounded forms and a compact, muscular silhouette. Strokes stay essentially uniform, with smooth curves and softly finished terminals that keep the weight feeling controlled rather than sharp. The uppercase is wide-shouldered and stable, while the lowercase carries more gesture—single-storey a and g, a curved y descender, and a hook-like j—adding a lively rhythm in text. Figures are large and sturdy, with simple geometric construction and clear counters that remain open at display sizes.
Best used for bold headlines, promotional copy, and short bursts of text where the strong slant and heavy weight can create motion and emphasis. It fits sports-leaning branding, energetic campaigns, packaging callouts, and social or digital ads where a compact, friendly impact is needed.
The overall tone is energetic and bold without becoming aggressive, combining a sporty forward lean with approachable, rounded shapes. It reads as modern and upbeat, suited to messaging that wants impact and momentum while staying friendly.
The design appears intended to deliver high-impact messaging with a sense of speed and enthusiasm, while keeping letterforms rounded and legible. Its construction prioritizes strong presence, consistent texture, and a contemporary, approachable personality.
The italic angle is consistent across letters and numerals, giving lines of text a cohesive forward drive. Round letters (O, Q, 0, 8, 9) are notably full and smooth, and joins in forms like n, m, and h are simplified and dense, reinforcing a strong, poster-ready color on the page.