Sans Normal Omlov 2 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Artegra Sans' by Artegra, 'Daimito' by Blaze Type, 'Gentona' by René Bieder, 'A Grotesk' by Roman Cernohous Typotime, 'Sans Beam' by Stawix, and 'Crepes' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, impact, clarity, modernity, simplicity, geometric, round, solid, compact, high-impact.
A heavy, geometric sans with generous curves and broad proportions. Strokes stay consistently thick with minimal modulation, producing a dense, even color in text. Rounds are built from near-circular forms with smooth terminals, while joins and diagonals (as in A, K, V, W, X, Y) are crisp and decisive. Counters are relatively tight for the weight, and the lowercase shows simple, single-storey forms (notably a and g) that keep the texture straightforward and contemporary.
Best suited to display roles where impact and immediacy are needed, such as headlines, posters, brand marks, packaging, and wayfinding. It can also work for short UI labels or callouts when a strong, assertive presence is desired, though the dense weight suggests avoiding long passages at small sizes.
The overall tone feels modern and self-assured, with a friendly openness coming from the rounded construction. Its strong weight and steady rhythm communicate clarity and emphasis rather than delicacy, making it feel dependable and direct.
The design appears intended as a contemporary, high-impact sans that prioritizes legibility through simple forms and consistent stroke weight. Its geometric roundness and sturdy construction aim to deliver a versatile, modern voice for prominent typographic applications.
In the sample text, the font maintains a consistent, blocky rhythm with clear differentiation between characters and sturdy numerals. The punctuation and spacing read as practical and no-nonsense, supporting a straightforward typographic voice.