Sans Normal Lomab 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mato Sans' by Picador and 'Karmina Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, bold, playful, retro, impact, motion, attention, approachability, display, rounded, soft corners, slanted, bulky, compact counters.
A heavy, forward-slanted sans with rounded construction and softened joins. Strokes are thick and largely uniform, with compact counters and a slightly compressed, punchy silhouette that stays consistent from caps to lowercase. Curves feel generous and smooth, while terminals are clean and blunt, producing sturdy letterforms that hold together well at display sizes. Numerals match the same chunky, rounded rhythm and read as emphatic shapes rather than delicate figures.
Works best for short, high-impact text such as headlines, posters, sports and team branding, packaging callouts, and promotional graphics. The sturdy, rounded shapes and strong slant make it effective for logo-style wordmarks and large-scale signage where a dynamic, friendly emphasis is desired.
The overall tone is energetic and assertive, with a sporty, poster-like confidence. The slant adds motion and urgency, while the rounded forms keep the voice friendly and approachable rather than aggressive. It suggests a retro-leaning, attention-grabbing style suited to bold messaging.
The design appears intended to deliver maximum visibility and momentum through a strong slant, thick strokes, and rounded, low-detail shapes. It prioritizes bold presence and a cohesive, energetic texture for display typography over fine typographic nuance.
Capitals are built for impact with broad bowls and strong vertical presence, while the lowercase maintains a compact, solid texture that can create dense, high-ink paragraphs. Curved letters (like C, G, O, S) emphasize smooth, circular geometry, and the punctuation and numerals visually align with the same robust weight and slanted stance.