Sans Superellipse Hodek 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'CF Blast Gothic' by Fonts.GR, 'ITC Franklin' by ITC, 'Latino Gothic' by Latinotype, and 'PG Gothique' by Paulo Goode (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, sports branding, assertive, industrial, sporty, compact, utilitarian, space saving, impact, modern branding, high visibility, blocky, rounded corners, softened, punchy, sturdy.
A heavy, compact sans with squarish curves and rounded-rectangle construction that gives bowls and counters a superellipse feel. Strokes are thick and largely uniform, with tight apertures and condensed proportions that pack a lot of mass into each glyph. Terminals are mostly flat and blunt, while curves are smoothly tensioned rather than fully circular, producing a controlled, engineered rhythm. Numerals and capitals read especially solid, with simplified joins and minimal detailing for maximum impact.
Best suited to headlines, banners, and display settings where a tight, high-impact voice is needed. It works well for signage, labels, and packaging that benefit from a compact footprint and bold presence, and it can support sporty or industrial brand systems where sturdy, geometric letterforms are desired.
The overall tone is forceful and direct, with a no-nonsense, workhorse presence. Its compact width and dense color feel modern and industrial, lending an athletic, poster-like energy without becoming playful or decorative.
The design appears intended to maximize impact in limited horizontal space while maintaining a softened geometric feel. By combining heavy, uniform strokes with rounded-rectangle curves, it aims for a modern, engineered look that stays legible and consistent in bold display use.
In text, the dense blackness and closed-in counters create a strong typographic texture that favors short bursts over long reading. The rounded-square geometry stays consistent across uppercase, lowercase, and numerals, reinforcing a cohesive, branded look.