Sans Normal Rigep 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bourton Text' by Kimmy Design, 'Crique Grotesk' by Stawix, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, ui labels, signage, posters, modern, friendly, confident, clean, utilitarian, clarity, approachability, modernity, robustness, simplicity, rounded, geometric, blocky, compact, crisp.
A sturdy sans with softly rounded corners, broad curves, and a consistent, even stroke throughout. Proportions lean slightly compact with generous bowls and clear apertures, creating a steady horizontal rhythm in text. Terminals are clean and mostly straight, while curved joins stay smooth and controlled; counters remain open enough to hold up in heavier settings. Numerals and capitals share the same solid, simplified construction, keeping the overall texture uniform and uncluttered.
It performs especially well in headlines, display copy, and short blocks of text where a strong, clean voice is needed. The rounded geometric construction also suits UI labels, wayfinding/signage, and product branding where clarity and a friendly modern tone are priorities.
The overall tone is modern and approachable, with a confident, no-nonsense presence. Rounded geometry keeps it from feeling harsh, while the dense color and straightforward lettershapes convey practicality and clarity.
The font appears designed to deliver a contemporary, highly legible sans voice with softened geometry for approachability. Its simplified shapes and uniform texture suggest an intention to work reliably across interface and branding contexts without stylistic distraction.
The design emphasizes legibility through simple forms and stable spacing, producing an even typographic “gray” in paragraphs. Diagonals and curves are kept broad and calm rather than sharp or calligraphic, reinforcing a contemporary, engineered feel.