Sans Normal Aslew 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, editorial, branding, wayfinding, presentations, modern, neutral, clean, pragmatic, friendly, legibility, versatility, neutral voice, contemporary feel, geometric, rounded, open apertures, high legibility, low contrast.
A clean, geometric sans with low-contrast strokes and smoothly rounded bowls. Letterforms are built from simple circular and straight segments, with open apertures and generous counters that keep texture airy in paragraphs. Terminals are mostly flat and crisp, while curves remain consistent and even, giving the set a balanced, contemporary rhythm. Uppercase proportions feel straightforward and stable, and the lowercase maintains clear, familiar shapes for continuous reading; numerals appear plain and utilitarian with consistent stroke behavior.
Works well for interface copy, dashboards, and product text where clear forms and open counters help at smaller sizes. It also suits contemporary branding systems, headings and subheads, editorial layouts, and signage/wayfinding where a neutral, geometric voice is desired.
The overall tone is modern and neutral, aiming for clarity rather than personality-driven quirks. Its rounded geometry adds a mild friendliness, but the execution stays restrained and professional, suitable for straightforward communication.
Likely designed as a versatile, general-purpose sans that prioritizes legibility and consistency across a wide range of sizes. The geometric construction and restrained detailing suggest an intent to provide a modern, dependable default for both digital and print typography.
Round letters like O/C/G read as smooth and near-circular, while diagonals (V/W/X/Y) are clean and direct, contributing to a tidy, even color on the line. The sample text shows steady wordshape and spacing, supporting comfortable scanning at display and text sizes.