Sans Normal Kugum 18 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Glot' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, modern, confident, energetic, friendly, impact, momentum, clarity, modern branding, display emphasis, rounded, geometric, oblique, compact, solid.
A heavy, oblique sans with broad proportions and generously rounded curves. Strokes are consistently thick with minimal contrast, giving letters a solid, even color on the line. Geometry leans toward circular bowls and open apertures, while terminals are clean and largely straight-cut. The slant is pronounced and consistent across capitals, lowercase, and numerals, producing a forward-leaning rhythm with stable, uncluttered shapes.
This font performs best in display contexts such as headlines, posters, branded campaigns, and packaging where strong impact is desired. Its consistent weight and rounded geometry also suit sporty or tech-adjacent identities and short UI callouts, especially at medium-to-large sizes where the oblique emphasis can drive hierarchy.
The overall tone is assertive and contemporary, with a fast, energetic feel driven by the strong oblique angle and bold texture. Rounded forms keep it approachable rather than severe, making it feel sporty and upbeat while still reading as straightforward and functional.
The design appears intended to deliver maximum punch and forward motion while staying clean and broadly usable. Its geometric, rounded construction and uniform stroke weight aim for clarity and modernity, with the oblique stance adding urgency and emphasis for attention-driven typography.
Uppercase forms read cleanly with wide counters and simple joins, while the lowercase maintains sturdy, compact silhouettes with clear differentiation between similar forms. Numerals are robust and highly visible, suited to situations where quick recognition matters.