Sans Normal Maduf 10 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Murs Gothic' by Kobuzan, 'Latino Gothic' by Latinotype, and 'Vinila' by Plau (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, assertive, playful, retro, impact, dynamism, display, branding, slanted, blocky, rounded, chunky, soft corners.
A heavy, right-slanted sans with broad proportions and compact internal counters. The strokes are thick and fairly uniform, with rounded curves and blunt, squared terminals that keep the silhouette clean and blocky. Curves (C, O, S, 8) read as smooth, near-elliptical forms, while diagonals (A, K, V, W, Y) are sturdy and simplified, creating a strong, steady rhythm. Spacing appears tight in text, and the short apertures and small counters push the design toward bold, high-impact word shapes.
This font is best suited to short, high-impact settings such as headlines, posters, sports or event branding, and bold packaging callouts. It can also work for logo wordmarks where a wide, slanted, energetic presence is desired, but it will feel heavy for long-form reading or small UI text due to dense counters and tight spacing.
The overall tone is energetic and emphatic, with a forward-leaning, action-oriented feel. Its chunky curves and compact counters add a friendly, slightly playful edge while still reading as confident and commanding.
The design appears intended to deliver maximum visual punch with a dynamic slant and wide stance, prioritizing strong silhouettes and immediate readability at display sizes. Its rounded construction and blunt terminals suggest a goal of combining power with approachability for contemporary promotional and branding contexts.
The italic slant is consistent across caps, lowercase, and numerals, giving lines a cohesive forward motion. Numerals follow the same chunky, rounded construction, with especially dense forms in 6, 8, and 9 that reinforce the strong color on the page.