Sans Normal Issa 2 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'Gigranche' by Ridtype, 'Ansage' by Sudtipos, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promos, sporty, dynamic, punchy, modern, confident, impact, motion, emphasis, modern branding, display strength, slanted, oblique, blocky, rounded, compact.
A heavy, slanted sans with broad proportions and compact internal counters. Strokes are thick and fairly even, with rounded joins and softly curved terminals that keep the mass from feeling overly rigid. The italic angle is consistent across capitals, lowercase, and figures, creating a forward-leaning rhythm; curves are slightly squashed and tightened, which boosts density in text and makes round letters feel sturdy. Numerals follow the same robust, oblique construction with clear silhouettes and minimal delicacy.
Well suited to headlines, punchy subheads, and promotional typography where you want speed and impact. It can work for branding in sport, fitness, streetwear, or product packaging that benefits from a bold, forward-leaning voice. Use generous tracking and line spacing if setting multi-line statements to preserve readability.
The overall tone is energetic and assertive, with a forward motion that reads as fast and purposeful. Its chunky, rounded forms project strength and immediacy, giving it a sporty, poster-like attitude rather than a quiet editorial voice.
The design appears intended to deliver maximum visual punch with a consistent italic drive, combining wide, heavy forms with rounded construction for a friendly-but-forceful presence. It prioritizes bold signaling and motion over delicate detail, aiming squarely at attention-grabbing display typography.
Spacing appears intentionally tight for impact, and the bold massing makes the face most comfortable at display sizes. The strong slant and compressed counters can reduce clarity in longer paragraphs, but they amplify emphasis and momentum in short lines.