Sans Normal Labol 3 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Artegra Sans' by Artegra, 'Belong Sans' by Brenners Template, 'Kinetika' by Monotype, and 'Loew' and 'Loew Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, energetic, confident, friendly, impact, speed, display, branding, emphasis, slanted, compact counters, rounded, blocky, smooth.
A heavy, slanted sans with broad proportions and a smooth, rounded construction. Strokes are consistently thick and largely monolinear, with soft corners and circular bowls that keep the texture even and dense. The italic angle is pronounced, and terminals are clean and blunt, producing a sturdy, forward-leaning rhythm. Lowercase forms show a large x-height and compact counters, helping the type hold together strongly at display sizes.
Best suited for attention-grabbing headlines, posters, and promotional graphics where a bold, energetic voice is needed. It also fits branding for sports or active products, packaging callouts, and short, emphatic phrases in advertising or social graphics.
The overall tone is assertive and kinetic, with a sporty, headline-ready impact. Its rounded geometry keeps it approachable rather than aggressive, while the strong slant adds speed and emphasis.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance while maintaining friendly, rounded forms. Its consistent stroke weight and roomy proportions aim for strong presence and clear silhouette in display-oriented typography.
Curved letters like C, G, O, and S read as full and smooth, and the numerals match the same bold, rounded logic for consistent color across mixed alphanumeric settings. The dense internal spaces suggest it will benefit from a bit of extra tracking when used in longer lines or smaller sizes.