Sans Normal Jekov 7 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'RF Dewi' by Russian Fonts, 'Ordina' by Schriftlabor, 'NeoGram' by The Northern Block, and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, dynamic, techy, impact, speed, modernity, emphasis, display strength, oblique, blocky, compressed counters, high-impact, display.
This typeface is a heavy, oblique sans with broad proportions and a compact, forward-leaning stance. Strokes stay largely uniform, with rounded joins and smoothly curved bowls that keep the texture cohesive even at large sizes. Counters are relatively tight in letters like a/e/s and in numerals such as 8/9, producing dense silhouettes and strong color on the page. Terminals are clean and blunt, and diagonal forms (A, K, V, W, X, Y, z) emphasize speed through consistent slant and angular construction.
Best suited for high-impact settings such as headlines, posters, branding marks, and campaign graphics where weight and slant can carry the message. It can work well for sports, fitness, automotive, and tech-forward packaging or signage, especially when set with generous spacing to offset the dense interior counters.
The overall tone feels energetic and forceful, with a streamlined, performance-oriented attitude. Its wide, slanted shapes read as fast and contemporary, suggesting motion and confidence rather than delicacy or formality.
The design appears intended to deliver a bold, fast-moving voice: a wide, oblique sans optimized for attention and immediacy. Its simplified shapes, rounded curvature, and consistent stroke weight prioritize punchy readability and a strong graphic footprint in display use.
The lowercase has a single-storey a and g, reinforcing a contemporary, simplified construction. The dot on i/j is round and prominent, and the numerals share the same sturdy, forward-leaning rhythm as the letters, helping mixed alphanumeric settings feel unified.