Sans Normal Osmet 18 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Cosan' by Adtypo, 'AG Royal' by Berthold, 'Preto Sans' and 'Preto Sans OT Std' by DizajnDesign, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, simplicity, legibility, geometric, rounded, blocky, compact counters, smooth curves.
A heavy, geometric sans with broad proportions, smooth curves, and clean, fully unadorned terminals. Letterforms emphasize near-circular bowls and large, even strokes, with compact interior counters that tighten up at large sizes. Uppercase shapes feel sturdy and stable (notably in the wide O/Q and the broad C/G), while lowercase follows a simple, single-storey construction for a and g, reinforcing a utilitarian, contemporary rhythm. Numerals match the same robust, rounded logic, with clear, chunky shapes and minimal modulation.
Best suited to headlines, posters, branding marks, and short statements where weight and width can do the work of hierarchy. It also fits signage and packaging that benefit from sturdy, high-impact letterforms, while extended small-size reading may feel dense due to the compact counters.
The overall tone is bold and direct, with a friendly, contemporary feel driven by rounded geometry and simplified details. It reads as confident and practical rather than delicate or expressive, giving text a strong, no-nonsense presence.
The design intention appears to be a straightforward, modern sans built for strong visibility and easy recognition, using geometric construction and simplified lowercase forms to maintain a consistent, approachable voice at large sizes.
Spacing appears generous enough to keep the dense strokes from clogging, but the tight counters and heavy mass make it most comfortable at display sizes. The forms prioritize clarity and impact over nuance, with consistent geometry across letters and figures.