Slab Contrasted Elta 2 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logos, signage, sturdy, retro, playful, punchy, friendly, impact, retro display, brand voice, headline strength, approachability, blocky, chunky, bracketed, rounded, high-impact.
A heavy, block-forward slab serif with pronounced, rectangular serifs and softly rounded corners that keep the mass from feeling brittle. Strokes are thick with noticeable internal shaping, and counters tend toward compact, rounded bowls (especially in O/o and e), giving the face a dense, high-ink rhythm. The lowercase shows a tall x-height and simplified forms (single-storey a and g), while the uppercase leans broad and monumental with a strong baseline presence. Terminals and joins are clean and squared, and spacing reads generous enough to prevent the bold shapes from clogging in display sizes.
This font is best suited to display settings such as headlines, posters, brand marks, and packaging where a bold, vintage-flavored slab serif can carry the message with immediate impact. It also fits signage and short-callout copy, especially when set with comfortable tracking or ample line spacing to preserve counter clarity at smaller sizes.
The overall tone is confident and punchy, with a classic, poster-like presence that nods to vintage American display typography. Its rounded corners and friendly bowls add approachability, making it feel both robust and slightly playful rather than severe. The combination of strong slabs and wide proportions gives it an assertive, headline-first personality.
The design appears intended to deliver maximum presence with a sturdy slab-serif structure while keeping the tone approachable through rounded corners and simplified lowercase forms. It prioritizes bold readability and a distinctive, retro display voice over subtlety, aiming for strong recognition in branding and promotional typography.
The numerals are equally weighty and geometric, matching the letterforms’ squat, sign-painting-inspired sturdiness; curved figures like 6/8/9 keep tight inner counters, while angular figures like 4/7 emphasize flat tops and hard edges. In text samples it maintains a consistent dark color, favoring short lines and larger sizes where its distinctive slabs and compact counters remain clear.