Slab Contrasted Elri 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, logos, packaging, western, showcard, playful, chunky, punchy, attention grabbing, retro display, signage feel, branding, slab serif, bracketed slabs, rounded corners, soft curves, heavy weight.
This typeface is built from hefty, compact strokes with broad, slab-like serifs that read as slightly bracketed and softened at the joins. Curves are generously rounded and counters tend toward small, giving the letters a dense, poster-ready color. Terminals and slabs often feel blocky and squared-off, while bowls and shoulders keep a smooth, inflated quality that prevents the face from looking purely geometric. Overall spacing and widths vary by letter, producing a lively rhythm that stays coherent through consistent serif treatment and heavy stroke presence.
Best suited for headlines, posters, and storefront-style signage where the thick slabs and rounded curves can project confidently. It also works well for logo wordmarks and packaging that want a vintage, showcard presence, and for short bursts of text where a dense, energetic texture is desirable.
The tone is bold and extroverted with a classic showcard flavor, evoking vintage signage and a hint of Western display lettering. Its weight and rounded forms make it feel friendly and attention-grabbing rather than severe, lending a nostalgic, crowd-pleasing character.
The design appears intended to deliver maximum impact with a friendly, retro slab-serif voice—combining blocky serifs with softened curves to stay readable and charismatic in display settings. Its varied letter widths and compact counters suggest an emphasis on expressive rhythm over neutral, continuous reading.
The strong serif silhouettes remain clear at large sizes, and the dark interior (tight counters and heavy joins) gives text a compact, impactful texture. Numerals follow the same chunky, slabbed construction, maintaining a consistent headline voice across letters and figures.