Sans Normal Riloy 9 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Haymer' by Greater Albion Typefounders (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, app ui, friendly, modern, approachable, clean, playful, approachability, clarity, modern branding, display impact, rounded, soft, geometric, high-contrast counters, open apertures.
A heavy, rounded sans with smooth, continuous curves and largely uniform stroke thickness. The forms lean geometric, with circular bowls (O, o, 8, 9) and softened terminals that avoid sharp corners. Counters are generous and fairly open, and joins are clean and sturdy, giving letters like n, m, h, and p a stable, compact feel. Uppercase shapes are straightforward and broad, while lowercase includes a single-storey a and g, reinforcing a simplified, contemporary construction. Numerals are wide and highly legible, with a notably open 2 and a rounded, friendly 3.
This style performs best in display roles such as headlines, logos, packaging, and posters where its rounded boldness can carry personality. It can also work for UI labels, navigation, and short blocks of text where clarity and friendliness are priorities, especially at medium-to-large sizes.
The overall tone is warm and accessible rather than technical or formal. Its rounded geometry and thick, even rhythm suggest a contemporary, user-friendly voice with a hint of playfulness, suitable for brands that want to feel confident but not severe.
The design appears intended to deliver a modern geometric sans that feels inviting and easy to read, using softened corners and open counters to balance strong weight with approachability. The simplified lowercase constructions and broad, clean numerals reinforce a practical, contemporary emphasis on clarity.
In text settings the weight creates strong color and clear word shapes, while the open apertures help prevent clogging in smaller sizes. The italic is not shown; all samples present an upright stance with consistent, smooth curvature across letters and figures.