Sans Normal Almen 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'CF Mod Grotesk' by Fonts.GR and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, modern, clean, friendly, neutral, minimal, legibility, versatility, clarity, modernization, rounded, open apertures, soft terminals, uniform strokes, airy spacing.
A contemporary sans with largely uniform stroke weight and smoothly rounded curves. Letterforms are open and generously spaced, with broad, circular counters (notably in C, O, and G) and calm, straight-sided construction in E, F, and T. Terminals tend to finish cleanly with a soft, slightly rounded feel rather than sharp cut-offs, and the overall rhythm reads even and unforced at both display and text sizes.
Well suited for user interfaces, product copy, and general-purpose branding where a clean, approachable sans is needed. Its open counters and clear silhouettes also make it effective for signage and short headlines, while remaining comfortable for moderate-length editorial text.
The tone is neutral and modern, leaning approachable rather than technical. Its rounded geometry and open forms give it a friendly, straightforward voice that feels at home in everyday interfaces and contemporary brand systems.
The design appears intended as a versatile, contemporary workhorse sans: simple geometry, open apertures, and steady spacing aimed at clarity across sizes and contexts. It prioritizes legibility and a friendly neutrality over expressive detailing.
Uppercase shapes appear stable and spacious, while the lowercase keeps a simple, highly legible structure with single-storey forms where expected (e.g., a and g) and clear punctuation and numerals. The sample text shows consistent color and good clarity in mixed-case reading, suggesting a design optimized for comfortable scanning.