Sans Superellipse Hogud 10 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Neue Helvetica Paneuropean' by Linotype, 'PODIUM Sharp' by Machalski, 'Navine' by OneSevenPointFive, and 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, assertive, sporty, compact, utilitarian, impact, compactness, modern utility, signage strength, brand presence, rounded corners, square-ovals, blocky, high impact, tight apertures.
A heavy, compact sans with squared, superellipse-based curves and consistently rounded corners. Strokes are thick and uniform with minimal modulation, producing dense counters and tight apertures that emphasize solidity over delicacy. Round letters (O, C, G, e) read as squarish ovals, while straight-sided forms (E, F, H, N) feel strongly rectilinear with softened terminals. The lowercase is built for strength: a tall x-height, short ascenders/descenders, and sturdy joins create an even, tightly set texture. Numerals and capitals match the same blocky geometry, with simplified shapes and clear, sturdy silhouettes.
Best suited to headlines, posters, and branding where bold presence and compact letterforms are advantages. It can work well for sports identities, product packaging, and signage that needs a sturdy, engineered look. For longer reading, it performs most comfortably at display sizes where the tight apertures remain clear.
The overall tone is forceful and pragmatic, with an industrial, no-nonsense voice. Its rounded-square geometry adds a contemporary, engineered feel—confident and slightly sporty rather than friendly or playful. The density and compact counters give it a loud, poster-ready presence.
The design appears intended to deliver maximum impact with a modern, engineered geometry—combining strong rectangular structure with softened corners for a contemporary, controlled feel. It prioritizes compact, uniform texture and sturdy silhouettes for attention-grabbing display typography.
Spacing and forms produce a strong horizontal rhythm, and the squarish bowls help maintain consistent color in large blocks of text. The design favors impact and compactness, so small sizes may feel tight where apertures are narrow.