Sans Superellipse Huboh 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' and 'ATF Railroad Gothic' by ATF Collection, 'Britva' by Juraj Chrastina, and 'Ddt' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, compact, punchy, industrial, poster-ready, utilitarian, space-saving impact, sturdy display, modern utility, signage clarity, rounded corners, blocky, condensed, sturdy, high impact.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are uniform and dense, with tight interior counters and a strongly condensed set that packs letters closely without feeling cramped. Curves are squarish rather than circular, giving bowls and shoulders a superelliptical feel; terminals stay blunt and stable, with minimal modulation. The overall rhythm is consistent and engineered, with clear, simple silhouettes that hold up in large, dark settings.
Best suited to bold headlines and short bursts of copy where compact width and strong presence are advantages—posters, product packaging, labels, and wayfinding-style signage. It can also work for emphatic UI or social graphics when used at larger sizes with generous spacing.
The tone is assertive and functional, with a slightly retro-industrial edge. Its compressed heft feels confident and no-nonsense, leaning toward headline energy rather than subtlety.
The design appears intended to deliver maximum impact in minimal horizontal space, using rounded-rectangle geometry to keep the forms friendly while maintaining a tough, durable texture. It prioritizes bold legibility and consistent, industrial shapes for display-oriented typography.
Rounded corners help prevent the weight from feeling harsh, but the narrow proportions and tight counters keep the texture dense. Figures share the same blocky, rounded geometry, reading as solid signage-style numerals in display sizes.