Sans Other Abmuv 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Whatchamacallit' by Comicraft, 'Timeout' by DearType, 'Muller Next' by Fontfabric, 'Goodrich' by Hendra Pratama, and 'Kaarna' by LetterMaker (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, logos, playful, quirky, cartoonish, loud, friendly, attention, personality, informality, humor, handmade, chunky, bouncy, irregular, soft corners, compact.
A chunky sans with heavy, compact strokes and a deliberately uneven, hand-cut silhouette. Letterforms feel slightly off-kilter: verticals subtly lean, curves bulge, and terminals are blunt with softened corners, creating a lively rhythm rather than strict geometric regularity. Counters are relatively small for the weight, and shapes like O/C/S show rounded forms with gentle asymmetries that read as intentional. Overall spacing and widths vary from glyph to glyph, reinforcing a handmade, cutout-like construction.
Best suited for short, high-impact text such as posters, headlines, event promos, packaging callouts, and logo/wordmark work where personality is more important than typographic neutrality. It can also work well for children’s products and playful editorial features at larger sizes.
The font projects a playful, mischievous tone—more comic and bouncy than formal. Its irregularity and compact heft give it an energetic “shout” suitable for kid-friendly, novelty, or lighthearted branding contexts.
The design appears intended to mimic a hand-cut or cartoon display sans: heavy, compact forms with controlled irregularities that create charm and motion. It prioritizes immediacy and personality over strict consistency, aiming for attention-grabbing display use.
The sample text shows strong color on the page and clear word shapes at display sizes, with the most character coming from the uneven contours and varied glyph widths. Numerals are bold and simple, matching the same soft, slightly wobbly construction as the letters.