Sans Normal Lidel 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Pagram' by 4RM Font, 'Halenoir' by Ckhans Fonts, 'Miura' by DSType, 'Neo Grotesk' by Fontador, 'Corporative Sans' by Latinotype, 'Frygia' by Stawix, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, assertive, sporty, modern, punchy, friendly, impact, momentum, attention, bold branding, display clarity, oblique, compact, geometric, blocky, clean.
A heavy, oblique sans with broad, rounded forms and smooth, continuous curves. Strokes are uniformly thick with minimal modulation, producing dense counters and a solid overall color. Terminals are clean and mostly blunt, with softened corners that keep the shapes approachable rather than harsh. Proportions feel slightly compact with sturdy verticals, while rounded letters (like O/C/G) read as elliptical and tightly fit; the numerals share the same bold, simplified construction for strong consistency.
Best suited to headlines, posters, and promotional typography where maximum impact is desired. It also fits sports branding, energetic campaigns, and packaging or labels that need bold, fast-looking emphasis. For multi-line settings, it works well when given room to breathe through spacing and shorter line lengths.
The tone is confident and energetic, with a sporty, contemporary feel that reads loud and direct. Its rounded geometry adds friendliness, while the strong slant and weight give it momentum and a sense of action.
The design appears intended to deliver high-impact communication with a dynamic, forward-leaning stance, pairing geometric simplicity with a dense, confident weight for immediate legibility and presence in display contexts.
At display sizes the compact counters and heavy joins create a powerful silhouette and strong word shapes. In longer passages the dense interior space and forward slant can make texture feel busy, so it tends to benefit from generous tracking and line spacing when set in multi-line headlines.