Sans Normal Ardos 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Compasso' by Plau (names referenced only for comparison).
Keywords: ui design, branding, signage, editorial, presentation, clean, modern, friendly, neutral, technical, versatility, clarity, modernity, approachability, system coherence, geometric, open apertures, round terminals, even rhythm, balanced.
A clean sans with predominantly geometric construction and smoothly drawn curves. Strokes are even and steady, with rounded joins and simple terminals that avoid calligraphic modulation. Counters are generous and largely circular, giving letters like O, C, and G a calm, open feel, while straight-sided forms such as E, F, H, and N keep a crisp, structured rhythm. The lowercase shows a single-storey a and g, compact shoulders, and clear, open apertures that support legibility in continuous text. Figures are straightforward and contemporary, with an elliptical 0 and uncomplicated forms across the set.
Well-suited for user interfaces, product branding, and wayfinding where clarity and a contemporary feel are priorities. It also performs well in editorial layouts and presentations, producing an even text color and clean headings without drawing attention to stylistic quirks.
The overall tone is modern and approachable, with a neutral voice that feels at home in everyday interfaces and brand systems. Its rounded geometry adds a mild friendliness without becoming playful or decorative, keeping the impression pragmatic and current.
The design appears intended as a versatile, general-purpose sans that emphasizes clarity, geometric simplicity, and a friendly neutrality. It aims to provide a dependable typographic voice that can carry both functional information and modern brand messaging.
Spacing and proportions read as steady and uncluttered in the sample text, with clear differentiation between similarly shaped characters. The design maintains a consistent visual logic across curves and straights, supporting a cohesive texture at both display and text sizes.