Sans Normal Vidaz 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Primeform Pro' and 'Turis' by Punchform, and 'Grold' by Typesketchbook (names referenced only for comparison).
Keywords: branding, posters, headlines, packaging, signage, sporty, dynamic, friendly, contemporary, confident, energy, approachability, display impact, modern clarity, brand voice, rounded, oblique, soft-cornered, chunky, clean.
A heavy, oblique sans with rounded terminals and broadly circular bowls. Strokes are low-contrast and consistently robust, with softened corners that keep the texture smooth even at large sizes. Counters are fairly open for the weight, and curves (notably in C, G, O, Q, e, and o) read as clean, geometric arcs rather than calligraphic shapes. The slant is steady across capitals, lowercase, and numerals, producing an energetic rhythm without introducing sharp, angular joins.
Best suited for short to medium-length display settings where impact and clarity matter—brand marks, campaign headlines, posters, packaging callouts, and retail or event signage. The rounded construction and open counters help it hold up in bold statements, especially where a friendly, energetic voice is desired.
The overall tone is upbeat and approachable, combining the assertiveness of a heavy weight with the friendliness of rounded details. Its forward-leaning stance gives it a sense of motion and momentum, suggesting modern, active branding rather than formal editorial typography.
Likely designed to deliver a modern, energetic italic voice with strong presence while staying approachable through rounded geometry. The emphasis appears to be on creating a smooth, sporty texture that remains readable and consistent across letters and numerals.
Uppercase forms feel compact and sturdy, while the lowercase maintains clear differentiation (single-storey a and g, simple r, open e) that supports quick recognition. Numerals are similarly rounded and substantial, designed to remain legible and visually consistent alongside text.