Sans Superellipse Upbu 1 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Microgramma EF' by Elsner+Flake; 'Eurostile Candy', 'Eurostile LT', 'Eurostile Next', 'Eurostile Next Paneuropean', and 'Microgramma' by Linotype; 'Bi Bi' by Naghi Naghachian; and 'Eurostile SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, logos, posters, sports branding, packaging, techy, futuristic, sporty, industrial, playful, impact, modern branding, geometric look, friendly tech, rounded, squared, blocky, compact, soft corners.
A heavy, wide sans built from rounded-rectangle geometry, with squared counters and generously softened corners. Strokes stay consistently thick throughout, producing sturdy silhouettes and minimal internal whitespace in letters like a, e, and s. Curves tend to resolve into flattened arcs and superellipse-like bowls, while joins and terminals are clean and mostly horizontal/vertical, keeping the texture even and modular. The overall rhythm is broad and steady, with compact apertures and a slightly compressed feeling inside counters despite the wide stance.
Best suited to large sizes where its rounded-square construction and tight counters become a defining graphic feature—headlines, posters, product packaging, and bold identity marks. It can also work for display text in tech and sports contexts where a compact, high-impact voice is desirable, while longer reading settings will feel heavy and dense.
The shapes read as modern and engineered, with a friendly softness from the rounded corners. Its broad, blocky forms suggest tech interfaces and sports branding, balancing toughness with approachability. The tone is confident and energetic rather than delicate or traditional.
The design appears intended to deliver maximum impact with a contemporary geometric flavor, using rounded-square construction to feel both engineered and friendly. Its consistent stroke mass and wide proportions aim for strong presence and clear branding recognition across large-format applications.
Round letters like O and Q are distinctly squarish, reinforcing a geometric, UI-like personality. The numerals echo the same rounded-rectangle construction, giving figures a cohesive, sign-ready presence. In paragraph-like settings it creates a dense, high-impact gray value, favoring emphasis over subtlety.