Sans Normal Adguz 9 is a regular weight, wide, low contrast, italic, tall x-height font visually similar to 'Sztos' by Machalski and 'PG Gothique' by Paulo Goode (names referenced only for comparison).
Keywords: ui, editorial, branding, signage, presentations, modern, technical, clean, dynamic, friendly, emphasis, clarity, modernization, motion, humanist, open apertures, oblique slant, soft corners, compact curves.
A streamlined oblique sans with smooth, rounded construction and crisp terminals. The letters lean consistently to the right, with open apertures and generously rounded bowls that keep counters clear. Strokes stay even and calm throughout, while the wide proportions and tall lowercase give the text an airy, contemporary rhythm. Numerals follow the same rounded, engineered logic, with simple forms and steady spacing that read cleanly in both display and text settings.
This font suits user interfaces, product dashboards, and app typography where clarity and a contemporary tone are needed. The oblique stance makes it effective for emphasis in editorial layouts, presentations, and marketing materials, while the open forms help maintain readability in longer passages. It can also work for wayfinding and signage where a clean, modern presence is desired.
The overall tone is modern and efficient, with a lightly humanist warmth from the rounded curves and open shapes. Its forward slant adds motion and a subtle sense of speed, making it feel active without becoming aggressive. The result is a pragmatic, digital-friendly voice that still feels approachable.
The design appears intended as a versatile oblique companion for modern sans typography—balancing clear legibility with a subtle sense of motion. Its rounded geometry and open counters suggest an emphasis on readability across sizes, while the consistent slant and wide stance aim to project contemporary, technology-adjacent polish.
Uppercase forms are simple and geometric, with a notably round O and G and a clean, straightforward S. Lowercase characters maintain clear differentiation and legibility, with compact joins and smooth transitions in arches and shoulders. The sample text shows stable word color and even texture across lines, especially in mixed-case and punctuation.