Sans Normal Irgy 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Bruna' by Lechuga Type, 'Condell Bio Poster' by Letritas, and 'Byker' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, logotypes, packaging, titles, playful, retro, punchy, friendly, energetic, attention, approachability, motion, display impact, retro flavor, rounded, bouncy, soft terminals, compact counters, high impact.
A heavy, rounded italic sans with broad, cushioned shapes and softly squared curves. Strokes are thick and steady with gentle modulation, and most terminals end in smooth, blunted corners rather than sharp cuts. The slant is consistent across caps, lowercase, and figures, creating a forward-leaning rhythm. Counters are relatively compact, and apertures are somewhat closed, giving the letters a solid, stamp-like density. Overall spacing reads slightly tight in text, reinforcing the chunky, unified texture.
Best suited for bold headlines, posters, and short-form messaging where impact is the priority. It can work well in branding elements such as logotypes, packaging callouts, and event or entertainment titles. For extended copy, larger sizes and increased line/letter spacing help maintain clarity given the dense counters.
The font projects a playful, upbeat tone with a distinctly retro display feel. Its rounded heft and consistent slant suggest motion and friendliness, while the dense black shapes make it feel confident and attention-grabbing. The overall impression is approachable and fun rather than formal or technical.
This design appears intended as a high-impact italic display sans that combines rounded geometry with a lively forward slant. The emphasis is on creating a cohesive, dark typographic color and a friendly, energetic presence that reads quickly in attention-driven contexts.
Capitals are wide and simplified, with minimal interior detailing, while lowercase forms keep a similarly rounded, inflated silhouette. Figures are bold and stable, with simple, easily recognized outlines that match the letterforms’ soft geometry. The strong black mass and closed counters mean the design benefits from generous sizing and breathing room in longer lines.