Sans Normal Lirow 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Legato' and 'FF Sero' by FontFont, 'Squad' by Fontfabric, 'Avenir Next Paneuropean' by Linotype, 'Camphor' by Monotype, 'Fact' by ParaType, 'Neue Reman Sans' by Propertype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, urgent, bold, dynamic, contemporary, impact, motion, attention, display, slanted, compact, blunt, rounded, punchy.
A heavy, slanted sans with broad, rounded shapes and blunt terminals. The letterforms lean forward with a consistent italic angle, creating a strong sense of motion. Counters are compact and apertures tend toward the closed side, giving the face a dense, high-impact texture. Curves are smooth and generous (notably in C, G, O, and S), while joins and diagonals in letters like K, N, V, W, and X stay sturdy and simplified for solidity. Numerals follow the same bold, rounded construction, with a prominent, open-bowled 2 and a compact, stacked 8.
Best suited for short, high-visibility applications such as headlines, posters, sports and event branding, packaging callouts, and logo wordmarks where a bold italic voice is desirable. It can also work for emphatic subheads or pull quotes, especially when set with ample tracking and comfortable line spacing.
The overall tone is energetic and assertive, with a forward-driving rhythm that feels sporty and attention-grabbing. Its weight and slant read as confident and promotional, prioritizing impact over delicacy.
The design appears intended to deliver a fast, forceful sans-serif statement: a bold italic built for immediacy, legibility at display sizes, and a contemporary promotional feel.
At text sizes the tight internal spaces and heavy strokes produce a strong, compact color, making spacing and line breaks an important consideration. The design reads clean and modern, with a slightly condensed feel created by large forms and small counters rather than narrow proportions.