Sans Normal Osmub 4 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, high impact, approachability, modern branding, clear signage, display emphasis, rounded, blunt, compact joints, open apertures.
A heavy, rounded sans with broad proportions and a large x-height that keeps lowercase forms prominent. Strokes are uniformly thick with softly curved terminals and minimal modulation, giving counters a sturdy, geometric feel. Curves are generous and circular in letters like O/C/G, while joins and corners are blunt rather than sharp, producing a smooth, compact rhythm. Spacing appears fairly tight at display sizes, and the numerals match the letters with large, clear shapes and simple, sturdy construction.
Best suited for headlines, logos, packaging, and signage where strong presence and quick recognition matter. It also works well for short UI labels or calls-to-action when set large enough to preserve counter clarity, but is less ideal for long-form text due to its dense, high-ink texture.
The overall tone is assertive and upbeat, with a friendly softness from the rounded geometry. It reads as contemporary and energetic, leaning toward bold, promotional messaging rather than quiet editorial texture.
Designed to deliver maximum visual punch with rounded, geometric construction—pairing strong weight with approachable curves for contemporary display typography. The emphasis appears to be on clarity and impact in prominent settings rather than subtle typographic nuance.
Uppercase forms feel stable and blocky, while lowercase keeps a distinctly modern, single-storey look in key shapes (notably the a and g), reinforcing an informal, approachable voice. The heavy weight and broad bowls make internal counters relatively small, which increases impact but favors larger sizes.