Sans Normal Lamew 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Avita' by Bykineks, 'Alderamind' by Differentialtype, 'JHC Sineas' by Jehoo Creative, 'Demoise Sans Serif' by Maculinc, 'Mantey' by Salamahtype, 'Gordita' by Type Atelier, 'Scatio' by Wahyu and Sani Co., and 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, dynamic, confident, punchy, modern, emphasis, speed, impact, modernity, branding, oblique, geometric, rounded, compact, slanted terminals.
A heavy, oblique sans with rounded, geometric construction and smooth, low-modulation curves. The forms lean consistently forward with broad strokes, compact counters, and sturdy joins that keep letters dense and high-impact. Terminals are mostly blunt with soft rounding, and several shapes show subtle wedge-like cuts that reinforce the forward motion. Numerals and capitals read strongly at display sizes, while the overall rhythm stays tight and energetic.
Best suited to headlines, short statements, and branding where an energetic italic voice is needed—sports identities, event promos, apparel graphics, and punchy packaging. It can work for brief subheads or callouts in layouts, but the dense counters and strong slant make it more effective at larger sizes than in long-form text.
The tone is assertive and fast, with a sporty, headline-driven feel. Its strong slant and compact massing convey momentum and confidence, making text feel like it’s in motion rather than static.
The design appears intended as a high-impact oblique sans that combines geometric roundness with a compact, forceful silhouette. Its consistent forward lean and sturdy shapes aim to project speed and emphasis while keeping letterforms simple and highly legible in display contexts.
Round letters like O/C/G maintain a clean circular feel despite the slant, and the interior spaces stay relatively small, boosting boldness and presence. The design favors clarity and impact over delicate detail, with consistent stroke endings that help keep the texture uniform across mixed-case settings.