Sans Normal Larir 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Cabira' by Hurufatfont, 'Closer Text' by Mint Type, 'Malnor Sans' by Sikifonts, 'Mundial' by TipoType, and 'Conigen' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, sporty, energetic, assertive, modern, friendly, impact, motion, attention, brand voice, display strength, oblique, rounded, soft corners, compact counters, high impact.
A heavy, oblique sans with rounded, smoothly modeled curves and a strong rightward slant. Strokes are broadly uniform and the joins stay clean, giving the letters a dense, compact texture at display sizes. Counters are relatively tight in letters like a, e, s, and 8, while round forms (O, Q, o, 0) read as slightly elliptical, reinforcing the forward-leaning rhythm. Terminals tend toward squared-off cuts with softened corners, and diagonals (V, W, Y, Z) are thick and stable, keeping the silhouette bold and cohesive across the set.
This font performs best in display contexts such as headlines, posters, sports and fitness branding, packaging callouts, and logo wordmarks where strong presence and momentum are desired. It can also work for short UI labels or signage when ample size and spacing are available to preserve counter clarity.
The overall tone is punchy and kinetic, with a sporty, action-oriented feel that suggests speed and confidence. Its rounded construction keeps the voice approachable rather than aggressive, balancing impact with friendliness.
The design appears aimed at delivering high-impact, forward-moving typography with a contemporary, rounded sans structure. The emphasis on bold mass, slanted posture, and compact interiors suggests an intention to communicate speed, confidence, and modern commercial energy.
In the sample text, the slant and dense spacing create a continuous, driving rhythm that suits short bursts of copy. The numeral set is sturdy and prominent, with the 0 and 8 especially strong in dark color-on-light settings.