Sans Normal Amdas 5 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Matt' by Fontfabric, 'Galvani' by Hoftype, 'Riveta' by JCFonts, 'Clear Sans' by Positype, and 'Multima' by René Bieder (names referenced only for comparison).
Keywords: ui text, signage, wayfinding, brand identity, headlines, modern, neutral, clean, corporate, friendly, clarity, versatility, neutrality, modernity, legibility, geometric, open, crisp, monoline, rounded.
This sans serif presents broad, evenly weighted strokes with smooth, rounded curves and minimal modulation. Counters are generous and open, with circular/elliptical construction most apparent in O/Q/C and the rounded bowls of b/d/p/q. Terminals are clean and mostly squared off, producing crisp joins in letters like E, F, T, and L, while diagonals (V, W, Y, X) are straight and steady. Overall spacing and proportions feel roomy, with a sturdy rhythm that stays consistent from capitals through numerals.
This typeface is well suited to UI and product typography, dashboards, and digital layouts where clarity and consistent rhythm are important. The wide, open forms also work well for signage and wayfinding, and the steady, contemporary construction makes it a reliable choice for brand identity systems and clean headline work.
The tone is contemporary and straightforward, leaning toward a dependable, matter-of-fact voice rather than expressive or decorative. Its geometric roundness adds a mild friendliness, while the crisp terminals keep it professional and restrained. The result feels suited to modern interfaces and brand systems that want clarity without harshness.
The design appears intended as a versatile, general-purpose geometric sans with an emphasis on legibility, even texture, and a modern, neutral personality. It aims to provide clear letterforms and stable spacing that can perform across a range of practical applications without calling attention to itself.
Distinctive details include a simple, legible lowercase a and g, a clean Q with a modest tail, and straightforward numerals with solid, stable silhouettes. The shapes prioritize clarity at a glance, with few idiosyncrasies and a consistent, system-like construction across the set shown.