Sans Superellipse Esrik 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Industria Sans' by Resistenza (names referenced only for comparison).
Keywords: sports branding, headlines, posters, product branding, app ui, sporty, techy, dynamic, industrial, assertive, convey speed, look technical, maximize impact, feel modern, rounded corners, squared bowls, condensed caps, closed apertures, angled terminals.
A slanted, heavy sans built from compact, squared-off forms with generously rounded corners. Curves read as superellipse-like rounded rectangles, giving counters and bowls a boxy geometry (notably in O, D, B, and 0) while keeping stroke weight very even throughout. Many terminals are cut on an angle, reinforcing forward motion and creating a crisp, machined finish. Capitals are relatively narrow and tall, while lowercase is compact with single-storey a and g, tight apertures, and sturdy joins that keep word shapes dense and high-impact.
Works well for sports and esports identities, high-energy headlines, posters, packaging, and product marks where a compact, engineered feel is desirable. It can also serve UI titles, HUD-style overlays, and signage where bold, angled letterforms help convey speed and modernity.
The overall tone is fast, mechanical, and performance-oriented—confident without feeling decorative. The consistent weight and squared-round construction suggest contemporary engineering, motorsport, and tech branding, with a slightly retro arcade/sci‑fi edge in the numerals and rounded-rectangle counters.
The design appears intended to combine impact and motion with a controlled, industrial geometry. Rounded-rectangle construction and angled terminals aim for a contemporary, technical voice that remains friendly enough for branding while staying highly legible in large, bold applications.
Numerals are especially distinctive, leaning on rounded-rectangle construction and angular cuts (e.g., 2, 3, 5), which can draw attention in interfaces or scoreboard-style settings. The slant is strong enough to communicate motion, so spacing and line length will noticeably affect texture; it will feel punchiest at display sizes and in short runs.