Sans Superellipse Hoguj 1 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Intercom', 'Intercom Arabic', 'Intercom Kannada', and 'Intercom Tamil' by Indian Type Foundry and 'JAF Bernini Sans' by Just Another Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, poster-like, impact, approachability, simplicity, clarity, modernity, rounded, compact, blocky, soft corners, sturdy.
This font is a heavy, rounded sans with soft, squared-off curves that give counters and bowls a superelliptical feel. Strokes are uniform and dense, with broad joins and minimal modulation, creating a compact, high-ink silhouette. Curves terminate with blunt, gently rounded endings, and the overall geometry leans toward rounded rectangles rather than perfect circles. The lowercase is robust and open, with single-storey forms where visible and generous interior space for readability at large sizes; numerals and capitals share the same solid, block-forward construction.
It performs best in headlines and display settings where a bold, compact texture is desirable, such as posters, packaging, and storefront or wayfinding signage. The sturdy letterforms and open counters also suit short UI labels, badges, and social graphics when a friendly but assertive tone is needed.
The tone is confident and upbeat, pairing a strong, emphatic voice with approachable softness. Its rounded geometry and chunky rhythm feel contemporary and slightly playful, making it read as friendly rather than severe despite the weight.
The design appears intended to deliver maximum impact with a softened, contemporary edge—combining dense, simplified construction with rounded superelliptical forms to keep large, bold text readable and personable.
Wide, stable bases and simplified shapes help maintain clarity under heavy weight, while the rounded corners reduce visual harshness in all-caps settings. The overall texture is dark and even, producing strong word shapes and a punchy, graphic presence.