Sans Superellipse Hoguj 5 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Litmus' by Indian Type Foundry, 'Clearface Gothic' by Linotype, 'Mally' by Sea Types, 'Robusta' by Tilde, 'Nuno' by Type.p, and 'Centrale Sans Condensed' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, confident, modern, friendly, punchy, impact, clarity, approachability, modernity, rounded, blocky, geometric, compact, sturdy.
A heavy, rounded sans with broad, compact letterforms and smooth superellipse-like curves. Strokes are consistently thick with minimal modulation, producing dense silhouettes and strong color in text. Counters are relatively small and tightly shaped (notably in B, P, R, a, e), while curves are softly squared rather than perfectly circular, giving an engineered, contemporary feel. Terminals are clean and mostly flat, with a straightforward, upright stance and a tall, prominent lowercase that reads robustly at large sizes.
Best suited to headlines, display copy, and branding where strong emphasis and high visibility are needed. It works well for posters, packaging, labels, and bold UI moments (such as banners or callouts) where compact forms and dense weight help text hold its ground.
The overall tone is assertive and energetic, with a friendly softness coming from the rounded geometry. It feels contemporary and utilitarian, designed to be noticed and to communicate with certainty rather than delicacy.
The design appears intended to deliver maximum impact with a clean, modern voice, combining sturdy, geometric construction with rounded corners to keep the tone approachable. It prioritizes solid silhouettes and consistent rhythm for attention-grabbing typography.
The numerals follow the same compact, heavy construction and appear optimized for impact, with simplified shapes and tight internal spaces. In the sample text, the font creates strong, poster-like emphasis and a uniform, blocky rhythm that favors short bursts of copy over long reading.