Sans Normal Logag 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'European Sans Pro' by Bülent Yüksel, 'Dexperdy' by Differentialtype, 'ITC Blair' by ITC, 'Nusara' by Locomotype, 'Helia Core' by Nootype, 'Aaux Next' by Positype, 'Point Panther' by Sarid Ezra, 'Readway' by Shakira Studio, and 'Andulka Sans' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promos, sporty, energetic, assertive, modern, playful, impact, motion, approachability, branding, slanted, rounded, soft corners, compact, high impact.
A heavy, slanted sans with rounded geometry and softly blunted terminals that keep the shapes smooth and cohesive. Curves are built from broad, even strokes, with gently squared-off joins and a consistent, low-contrast rhythm throughout. Counters tend toward rounded rectangles and ovals, and the overall proportions feel compact and punchy, emphasizing solid black mass and strong silhouettes in both caps and lowercase.
This face is well suited to short, high-impact settings such as headlines, posters, sports or team-oriented branding, packaging callouts, and energetic event promotions. It performs best at medium to large sizes where the bold, rounded silhouettes and italic motion can drive emphasis and personality.
The tone is bold and forward-moving, with a sporty, action-oriented feel created by the rightward slant and compact weight distribution. Its rounded construction softens the aggression, adding a friendly, contemporary character that reads as confident rather than harsh.
The design intent appears focused on delivering a strong, contemporary display voice that combines speed and friendliness. By pairing a consistent slant with rounded, low-contrast forms, it aims to stay legible while projecting momentum and high visual impact.
The spacing and forms appear tuned for headline presence: large ink traps are absent, edges stay clean, and the slant is consistent across letters and figures, giving lines of text a unified, fast-paced texture. Numerals share the same rounded, sturdy construction, supporting cohesive display setting.