Slab Contrasted Urli 10 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Browser Serif' by AVP, 'FF Karbid Slab' by FontFont, 'Mundo Serif' by Monotype, 'Foundry Form Serif' by The Foundry, 'Rail' by Type Fleet, and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, branding, sturdy, heritage, authoritative, friendly, impact, readability, tradition, clarity, stability, bracketed, robust, crisp, blocky, readable.
A robust serif with pronounced slab-like terminals and clearly bracketed joins that soften the blocky mass. Strokes show modest contrast, with thick verticals and slightly lighter curves, producing a steady, print-oriented texture. Counters are open and generously sized, while the overall proportions feel broad with stable, rectangular letterforms and a consistent baseline stance. The lowercase has compact ascenders/descenders and sturdy feet, and the numerals follow the same heavy, squared logic with clear shapes and strong emphasis at terminals.
Best suited to headlines, subheads, and short-to-medium editorial passages where a solid serif texture is desired. It also fits branding and packaging that benefit from a classic, sturdy voice, and works well for titling where strong serifs and clear numerals need to hold up at display sizes.
The font conveys a dependable, traditional tone with a confident, editorial voice. Its heavy serifs and substantial stems feel institutional and headline-ready, while the rounded brackets and open counters keep it approachable rather than severe.
The design appears intended to deliver a resilient slab-serif impression with traditional bracketing for readability and warmth. It balances weight and clarity to provide strong typographic presence without sacrificing legibility in typical print-like compositions.
The rhythm is even and deliberate, with strong horizontal accents (notably in E/F/T) and a firm, grounded presence in letters like n, m, and u. The overall silhouette reads cleanly at large sizes, and the sturdy serifs help maintain character separation in dense text settings.