Sans Normal Itkiv 11 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'Otoiwo Grotesk' by Pepper Type, 'Matrice' by Studio Sun, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, friendly, modern, bold, impact, legibility, approachability, modernity, display, rounded, geometric, compact apertures, large counters, heavy terminals.
A heavy, rounded sans with broad proportions and an even, geometric construction. Curves are smooth and full, with large, open counters in letters like O, D, and P, and a consistently thick stroke that keeps detail simple at text sizes. Terminals are blunt and clean, joins are sturdy, and diagonals (V, W, X, Y) read with strong, blocky triangles rather than sharp, calligraphic finesse. The lowercase maintains a straightforward, single-story a and g, with short, robust ascenders/descenders that keep the texture dense and stable in paragraphs.
This font is well suited to headlines, posters, and big typographic statements where weight and width can carry the design. It can also work for branding and packaging that benefit from a bold, friendly voice, and for short signage or labels where quick recognition matters most. For longer text, it performs best in short bursts or display settings where density is an advantage.
The overall tone is assertive and high-impact while staying approachable through rounded shapes and generous counters. It feels contemporary and utilitarian, with a friendly softness that avoids looking technical or severe. The rhythm is loud and attention-grabbing, suited to messaging that needs to feel confident and direct.
The design appears intended to deliver maximum visibility and a confident, modern voice through a simple geometric skeleton and rounded detailing. Its sturdy joins, blunt terminals, and high typographic color suggest a focus on impact, legibility at large sizes, and a welcoming—but forceful—display character.
Spacing and sidebearings appear tuned for strong, compact color, producing a solid typographic block in the sample text. Some apertures (notably in e and s) are relatively tight, reinforcing a punchy, poster-like presence rather than an airy, delicate feel.