Sans Normal Itguw 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'BB Torsos Pro' by Bold Studio, 'Helonik Extended' by Ckhans Fonts, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, approachability, clarity, modernity, rounded, blocky, compact, high-impact, geometric.
A heavy, wide sans with rounded geometry and smooth, continuous curves. Strokes are thick and even-feeling, with softened corners and generous bowls that keep counters open despite the mass. Proportions favor breadth over height, producing a sturdy, grounded rhythm; terminals are mostly straight or subtly rounded, and diagonals (like in K, V, W, X, Y) read clean and stable rather than sharp. Numerals are similarly weighty and rounded, with an oval 0 and robust, simplified forms that hold up at display sizes.
Best suited to display typography where weight and width can do the work: headlines, posters, big labels, and brand marks that need instant presence. It also fits signage and short UI/marketing callouts when set with ample spacing, while long paragraphs may feel visually dense due to its strong, wide texture.
The tone is bold and approachable—assertive without feeling aggressive. Its rounded construction and ample curves give it a friendly, contemporary character, while the wide stance adds a loud, promotional energy suited to attention-grabbing messages.
Designed to deliver maximum impact with a friendly, rounded voice. The wide proportions and simplified, geometric construction suggest an intention to stay highly legible at large sizes while projecting a modern, energetic personality.
The overall color is dense and consistent, making lines of text feel compact and impactful. Round letters (O, C, G, Q) set the visual theme, and the lowercase maintains a simple, sturdy feel with single-storey-style shapes in the sample set and prominent dots on i/j.