Slab Square Nadun 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Alkes' by Fontfabric, 'Abelard' by Indian Type Foundry, 'Mundo Serif' by Monotype, 'Leida' by The Northern Block, and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, industrial, confident, retro, editorial, sturdy, impact, durability, clarity, vintage appeal, authority, blocky, bracketed, robust, compact, high-impact.
A heavy slab-serif with squared, flat terminals and substantial, mostly unmodulated strokes that create a dense, steady texture. Serifs are broad and strongly attached, with subtle bracketing that softens the joins while keeping a blocky silhouette. Counters are relatively tight and the letterforms feel compact and weight-forward, producing strong presence and clear word shapes. Round letters (like O/C) read as sturdy and slightly squarish in feel, while the numerals match the same solid, headline-driven rhythm.
Well suited for headlines, subheads, and short blocks of copy where a strong, anchored serif is desirable. It fits packaging, labels, signage, and brand marks that want a sturdy, industrial-leaning voice. For longer text, it benefits from larger sizes and comfortable line spacing to avoid an overly dark page color.
The overall tone is assertive and workmanlike, evoking a pragmatic, no-nonsense voice. Its thick slabs and compact spacing lean toward a vintage-print and poster sensibility—confident, slightly rugged, and attention-getting without feeling decorative.
This design appears intended to deliver maximum impact through thick slabs and compact proportions, combining traditional serif structure with squared, utilitarian terminals. The goal reads as high legibility at display sizes paired with a bold, durable personality suitable for editorial and poster-driven applications.
In paragraph-like setting the weight creates a dark color and a pronounced horizontal emphasis from the slab serifs; it will look best with generous leading and careful tracking. The strong, consistent construction makes the face feel stable across both uppercase and lowercase, with a clear, traditional serif character despite its squared terminals.