Sans Normal Ommiw 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Novel Display' by Atlas Font Foundry and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, contemporary, friendly, straightforward, techy, impact, clarity, modernity, approachability, versatility, geometric, rounded, clean, sturdy, open counters.
A heavy, geometric sans with broad, circular bowls and smooth, continuous curves paired with flat, decisive terminals. The capitals are compact and stable, with generous interior space in letters like O, D, and P and a clean, single-storey construction in the lowercase a and g. Strokes are uniform and dense, giving the shapes a solid, poster-ready presence, while spacing stays even and legible in continuous text. Numerals follow the same simplified geometry, with clear silhouettes and minimal modulation.
This font is well suited to headlines, posters, and short-to-medium copy where strong typographic color and immediate clarity are needed. It can work effectively for branding and packaging systems that benefit from a geometric, approachable voice, as well as for signage and UI callouts where robust letterforms improve quick recognition.
The overall tone is confident and modern, with a friendly, accessible warmth coming from the rounded forms and open counters. It reads as pragmatic and direct rather than expressive or calligraphic, projecting a contemporary, utilitarian energy suitable for bold statements.
The design appears intended to deliver a clean, contemporary geometric voice with high impact and dependable readability. Its simplified constructions and open counters suggest a focus on clarity, consistency, and bold typographic presence across both display text and supportive copy.
Distinctive details include the single-storey lowercase a and g, a simple hooked j, and wide, round lowercase forms (o, e) that keep color consistent across lines. The ampersand is compact and sturdy, matching the font’s blocky rhythm and maintaining clarity at display sizes.