Sans Superellipse Gubuh 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Lab Sans Pro' and 'Quebra' by Vanarchiv (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, sturdy, playful, retro, punchy, high impact, approachability, geometric consistency, brand voice, rounded corners, boxy, compact, monolinear, soft-edged.
A heavy, soft-cornered sans with geometry built from rounded-rectangle and superellipse-like curves. Strokes are broadly uniform with minimal modulation, producing dense, dark letterforms and strong color on the page. Counters tend to be compact and squarish, and terminals are cleanly cut with consistent rounding at joins and corners. The overall rhythm is slightly irregular in glyph widths, with sturdy verticals and simplified curves that keep shapes bold and readable.
Best suited to display settings where strong presence and quick recognition matter: headlines, posters, logos, labels, and environmental graphics. It can work for short UI labels or calls-to-action when a friendly, high-impact tone is desired, but its dense weight and tight counters may feel heavy in long passages.
The rounded, boxy construction gives a warm, approachable tone while still feeling solid and emphatic. It suggests a contemporary-retro utility vibe—confident and friendly rather than sleek or delicate. The bold presence makes it feel energetic and attention-getting without becoming sharp or aggressive.
The design appears intended to deliver maximum impact with a soft, approachable geometry—combining stout proportions and rounded-square forms for a distinctive, modernized retro voice. Consistency in corner rounding and stroke weight prioritizes bold legibility and a cohesive, branded look across letters and figures.
Distinctive superelliptical rounds show up clearly in letters like C, G, O, and Q, where curves feel squared-off rather than purely circular. The lowercase has a straightforward, workmanlike feel with compact bowls and short apertures; punctuation and numerals appear designed to maintain the same chunky, rounded logic for consistent texture in text and display.